Target issued a series of Black Friday ads during the month of November. They feature a hyper, middle-aged super blonde bargain shopper who is preparing for Black Friday sales the day after Thanksgiving. The woman is played by the comedian Maria Bamford who starred in ten short commercial spots created for the promotion of the 2-day sale.
Target's CMO said the commercial producers encouraged the comedian to “revel in the character of the passionate holiday shopper…It’s fun exaggerating those manic shopper tendencies.”
Sure, I like to shop for good deals. However, I know more men who get excited for these crazy sales in order to get $400 off a flat screen TV. I think these commercials are funny, but are they soley aimed at women? Do men pay attention to them? Did Target lose any male shoppers from these commercials...or possibly gain?
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